A common trend among pro-life student groups is to create a pregnancy resource website that is separate from their pro-life student group’s website. This effort helps broaden their audience by avoiding bias that may result from your pro-life position. In turn, these websites provide strictly pregnancy resource information for peers at your school and women in your community.
A pregnancy resource website can be a simple, effective project if organized as a group project. You can assign members to divide areas of research to collect all the necessary information to serve a woman in an unplanned pregnancy situation. Do you have a tech savvy member? Assign them to develop the website. Members can be enlisted to create graphics (or purchase appropriate stock images), and others can be assigned to developing the website content and checking the pages for edits.
Does this project interest your group? Here are some basic steps for developing an effective pregnancy resource website.
1. Decide on your initiative’s title.
It is important that you are clear about the name of your campus initiative and that you are consistent in using it on your website, in promotional materials, etc. This promotes good branding by strategically identifying your actions and activities as affiliated with this initiative. You may call your initiative (your school’s name)‘s Pregnant on Campus Initiative, Pregnant on Campus at (your school’s name), or Pregnancy Resources at (Your school’s name). Choose wisely! Your initiative should be a consistent, lasting part of your ministry; so you don’t want to be changing it every year.
2. Choose your host site.
A host site is a website which provides the tools for you to create and publish your own website. Some host sites that are easy to use and navigate include WordPress.com, Wix.com, or Weebly.com. These sites offer free blogsites, templates, and more. You may want to shop around and test different templates before deciding on your host site.
3. Pick a domain name.
Choose a website domain that accurately describes your initiative. For example, Bama’s site is www.uapregnancy.org, and UMiami’s site is www.umiamipregnancy.org. You may purchase a domain at GoDaddy.com or another domain registry prior to pursuing your host site, or you may choose a domain after registering on one of the aforementioned website hosts.
4. Decide on content.
Content for your pregnancy resource website is critical. You need to decide what information will be most helpful for students at your school. Here are some subjects to consider:
- School Policies
- On-Campus Resources: Health center, services, scholarships, support.
- School Insurance Information
- Local Pregnancy Resource Centers: Locations, services, contact information
- Pregnancy Information: Identifying pregnancy, fetal development, health and wellness during pregnancy
- Resource Guide: Comprehensive guide of campus and local resources (available for download and print)
- Contact Information: Provide an email address to be reached at, a Facebook page (if applicable), and a contact form (if desired)
Your group may also want to include testimonies from pregnant and parenting students at your school (or elsewhere).
7. Design and messaging sets the tone.
How do you want your site visitor to feel when they land on your site? What do you want them to see and read? As a pregnancy resources website, your site is intended primarily for students who will be curious, confused, and/or desperate. Keep the colors and tone comforting. Your messaging should emphasize hope, support, and compassion. The words, pictures, and videos included throughout the site should be thoughtfully reviewed to consider the viewpoint of the audience.
6. Contact information is key.
Your peers need to know how to reach you! How else can they find support, ask questions, and join your efforts? In addition to providing contact information for campus and local support, your group should have an email address for website visitors to contact you. It is recommended that this is a unique address that is specific to your initiative. For example, firstname.lastname@example.org . Your group can easily create a Contact Form using Google Form that can be embedded into the website. (Go to Google Drive > Create > Form.)
7. Keep it current!
Make sure that you are regularly updating and improving your site. Each year, confirm that your sources link and refer to current resources and active organizations. Email should be checked on a consistent basis and promptly responded to. Blog posts should be posted on a frequent schedule to provide interesting, engaging material. Don’t let your site get dusty! Assign a member to update and review content each semester.
8. Update us about your websites.
We want to know what resources are available! Tell us about your site, and we will add it to our campus resources page, and we will keep it on file to promote to students and to aid students seeking help.
Set a goal, and get this done! Make it your group’s goal to create a unique pregnancy resource website by the end of this semester. By expanding your pregnancy resources, you can be one step closer to transforming your community to a pro-life, pro-family environment.
For further assistance on this project, contact Beth with questions, ideas, and comments at email@example.com.